Guru Magazine is an online crowd-sourced magazine published by Guru Magazine Ltd. It is a bi-monthly popular science magazine published in DRM-free ePub, Adobe PDF and kindle formats.[1] Guru Magazine is designed to be read on tablet devices, smartphones and eReaders[2] to reduce publishing costs .[1] and for environmental reasons.[3]
The magazine was launched on 1 June 2011, and explores science topics and their relevance to everyday life [4]. The magazine is distributed for free on the magazine’s website.[1] Dubbed a ‘science lifestyle’ periodical [4], it was founded by Dr Stuart Farrimond, communications professional Ben Veal and graphic designer Sarah Joy in Trowbridge, UK.[1][2]
The magazine features crowd-sourced, original writing from scientists, journalists and students from around the world. Regular contributors are termed ‘gurus’ and include South African broadcaster Daryl Illbury, Washington-based artist Michele Banks and Detroit-based Dr Kim Lacey.[1]
Founder Dr Stuart Farrimond trained as a medical doctor before being diagnosed with a malignant brain tumour in 2008.[5] Following surgery he developed epilepsy and was unable to continue in the medical profession [6] He started a career in lecturing and science communication [7][2] and described his medical background as the inspiration to communicate ‘tricky concepts’.[8] The magazine was launched following the apparent high readership of Dr Farrimond’s science blog “Dr Stu’s Blog”.[2][7] Stuart Farrimond described the magazine’s launch as an effort to “bridge the gap between popular science writing and lifestyle magazine journalism”[3] and to give opportunities for new writers to get their work published [9].
Since the magazine's launch, two of Guru Magazine’s contributors, Stuart Farrimond and James Lloyd were finalists in the Wellcome Trust Science Writing Prize 2011 (in association with the ‘Guardian’ and the ‘Observer’)[10]